How you can close more business in 2 months than in 2 years

I read something by Dale Carnegie that is as true as it is simple:

'You can close more business in 2 months if you are genuinely interested in other people, than in 2 years of trying to get them interested in you.'

We sell by helping people. We have to demonstrate that we are willing and able to help before the customer will buy from us.

Forget everything you learned about closing. This is where it is at.