Sales Systems 101

Managers often complain about the difficulty of accurately forecasting sales and objectively rating opportunities. In addition they often lack the information to monitor and control sales team, or campaign effectiveness.

SFA (Sales Force Automation), or CRM (Customer Relationship Management) Systems solve these problems by providing:

·         A central repository for customer, prospect & marketing information

·         Real time reporting & tracking of activity and effectiveness in terms of; leads, opportunities, accounts, etc.

·         Sales productivity tools in terms of reporting, scheduling, dairying, etc.

·         Marketing campaign management (including newsletters and mail outs)

·         Customer relationship management