Is your USP a Compelling Reason to Buy?

Small, medium and large sized company directors are telling me they
need to review their unique selling proposition.

I ask them what they mean when they say this and I get a blank
response……should they not be thinking about the compelling reasons
they should give their customers to buy their solution rather than a
unique selling proposition which 9 times out of ten is internally
focused and product led?

I have no doubt customers will buy if you give them a compelling
reason to. Your sales results can drastically improve if you focus on
the compelling reason you give your customer to buy.