We have been asking managers about their challenges and priorities in
terms of maximising repeat orders.
Here are the top 5 challenges:
1. Ensure Initial / trial orders repeat
2. Building loyalty & depending relationships
3. Exceeding customer expectations
4. Up selling & cross selling
5. Over-dependence on key customers
Here are the top 5 Priorities:
1. Targets for growing revenue from existing customers
2. Feedback – client side reviews
3. Key account plans & proactive CRM (supported by a system)
4. Reinforcing perceptions of value
5. Customer referrals and recommendations
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Ray Collis
Director - The ASG Group, Ireland.
p.s. Have you seen my sales blog recently?
+353 (0)86 82 95 338 +353 (0)1 44 044 00 +44 (0)870 977 0167
http://www.theASGgroup.com
The ASG Group registered business name of Accelerate Sales Growth Ltd.
3rd Floor Harmony Court, Harmony Row, Dublin 2
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